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How to win the BuyBox and appear on the first pages of marketplaces

Increase your store’s visibility and conversions with smart pricing and competitive strategies. Ensure authority, avoid lost sales, and maintain profitability with BIGhub solutions.

Register now

How to win the BuyBox and appear on the first pages of marketplaces

Increase your store’s visibility and conversions with smart pricing and competitive strategies. Ensure authority, avoid lost sales, and maintain profitability with BIGhub solutions.

Register now

Winning the BuyBox requires strategy, not just the lowest price.

On marketplaces, the BuyBox is the most competitive spot, where over 80% of sales happen. But getting there doesn't just depend on having the lowest price; you need to maintain a balance between competitiveness, profitability, and reputation.

With BIGhub's tools, you can manage prices strategically, monitor competitors, and adjust values in real-time to stand out without sacrificing margin.

How BIGhub helps you win the BuyBox

BIGhub offers two complementary solutions that work together to position your products on the first pages and increase your conversion rate.

Price Manager

The calculation engine that applies automatic rules and keeps your strategy aligned across all channels. It allows you to simulate scenarios, protect margins, and adjust prices smartly, with consistency and predictability.

  • Automated and smart price calculation.
  • Definition of minimum and maximum margins.
  • Rules by channel or country.
  • Real-time risk and opportunity simulations.
  • Automatic alerts for market variations.
Manage prices smartly

Price Comparator

A tool that monitors the competition and reveals where to adjust prices to increase competitiveness and enter the BuyBox securely.

  • Continuous monitoring by marketplace and country.
  • Search by EAN or bulk search.
  • Automatic adjustments via configurable rules.
  • Strategic alerts and performance reports.
Monitor competitors

Results

More presence in the BuyBox and on the first pages.

Reduction of margin losses and pricing inconsistencies.

A predictable and competitive pricing strategy.

FAQ

No. Price is one factor, but availability, reputation, and shipping time also count. The Price Manager helps you balance all these points.

It monitors competitors and, based on configured rules, can suggest or apply automatic adjustments.

Yes. The Manager defines your internal strategy, and the Comparator provides market data—together they create a complete price optimization cycle.

You can define minimum and maximum margins, so that every adjustment preserves profitability.

BIGhub solutions are integrated with more than 60 European and international marketplaces.